Monday, September 27, 2010

Playstation Move Making Waves

The latest gaming system to try to cut into Nintendo Wii's monstrous market share of active video-gaming is the Playstation Move, a supplement to the Playstation 3 system. Attempts to differentiate itself from the Nintendo Wii, which has been available since 2006 include gyroscopes, a compass, an accelerometer, and to top it off - a glowing blue sphere at the top of the handle (which should make a Star Wars game eve more entertaining...).

Surely gamers will have the option of connecting to the Sony PS3 Network, which allows a 15 year old in Baton Rouge to play bocce ball against his 18 year old cousin in New York City, with the ability to select from an array of beaches as their virtual on-screen back up. This is an example of modern day computer networks - a masterpiece of infrastructural architecture.

The Playstation server (or servers) must require some of the highest/largest bandwidths available today to accommodate millions of these gamers across the globe going against each other from every thing from ping - pong to beach volleyball (surely virtual beer pong is not far behind).

What would be extremely interesting would be for Nintendo and Sony to create a mutual gateway that would allow users of both systems to play online together by converting each system's data into a common protocol.

However, the competitive nature of these 2 electronic gaming juggernauts will likely prevent such an endeavor.

Monday, September 6, 2010

Apple's New TV/Retail Advantage

Apparently apple has recently unveiled a new type of television experience. Essentially you can now buy an TV built by apple, and plug it into one of the adapters on your existing TV, the same inputs that are typically occupied by video game consoles. Instead of subscribing to ordinary cable programming (if I understood it correctly), you simply rent movies and television programming for what appears to be $.99 a program, much like purchasing songs or movies from itunes.

Will it be successful? At first glance it appears not. People are for the most part creatures of habit/routine, and are not susceptible to change very easily. Why would someone cancel his $60/month digital cable package simply for the ability to purchase television programs/movies for $.99/each? Why would he stray from his familiar cable package he's familiarized himself with for a number of years to explore this strange new technology? Why would he want to change at all?

The answer is that although it's a novel new device, the simple fact that it's an apple product could be enough to counterbalance the trepidations people have about change in general. Ten years, who would have thought that Apple was anything more than a anachronistic company that made computers people used in the early 1990s.

Well, since they've redefined the way we use computers, along with the ipod, which revolutionized the way we listen to music, and then dominated the phone market with the iphone, it seems Apple products are everywhere. People may start to believe they should be everywhere. If someone owns an Apple computer, ipod, and iphone, owning an Apple TV doesn't sound so strange anymore - it almost seems expected or normal. The seamlessness with which Apple enables its customers to use and enjoy its products makes this latest product easier to buy into.

And think about it, when comparing the typical $60/month digital cable television package with Apple's TV program and movie $.99 purchase option (assuming customers' regular program selections are available on the Apple TV), who is watching more than 60 hours of TV a month anyway these days?

Spencer Schoonenberg